Can We Call Them Mexican?
​now available on amazon

"Can We Call Them Mexican?" will help you understand the ever-growing Latino community. As Latinos continue to play an even larger role in defining American culture, refining values, shaping public opinion, determining election results and driving market trends, you don't want to ignore this critical demographic. Latino expert, Paulo Sibaja, will walk you through the intricacies that trip even the largest of corporations. After reading this book, you will be better equipped to engage U.S. Latinos.